uniqlo lucky switch banner campaign
Yet another creative campaign by Japanese retailer UNIQLO, advertising their 2009 end of year sales. Instead of creating a traditional banner campaign, UNIQLO launched the Lucky Switch. A blog widget and bookmarklet that switched every image on any blog or site into Lucky Tickets when pressed.
Clicking the tickets could win you an exclusive bag. Alternatively, the losing tickets would turn into banner ads of UNIQLO.
