Next to account planning, connection planning, propagation planning and the likes a brand new discipline is added to the already complex world of strategic planning: Fringe planning.

Fringe planning

I really like the concept as in fact its core principles are already embedded in the way we look at marketing over at Boondoggle today. For starters, we believe that the true added value of an agency lays in the improvement of existing products & services or the development of new ones with the sole purpose of helping clients doing better business. Our entire Boondoggle Electric ecosystem is built on that. We even have our own innovation incubator called Boondoggle LifeLabs.

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