technology innovation becomes the new creative
Agencies are often hired based on their ability to generate “ideas” (though I would argue it is only one of many reasons they’re hired). This won’t change moving forward, but the way those ideas are manifested is changing dramatically. And while you don’t need to be an engineer to come up with ideas in the digital age, it helps dramatically when the agency has the ability to understand what can and cannot be built. That’s why agencies like SapientNitro are succeeding in expanding their business model – because they can balance the head in the clouds ideas with the feet on the ground know how
In a landscape where just about every adshop in town claims to be digital in some way or another, the true differentiator lays in the ability to turn ideas into relevant, long lasting experiences and touchpoints. A new reality where our newly launched Boondoggle Electric agency structure forms an answer to.
