“We don’t assign metrics to it. It’s really just about our unwavering belief that making the customer happier is going to win in the long run.”

Tony Hsieh - CEO of Zappos - on the fact that he isn’t measuring, not even looking for a ROI of all the time and effort the company is spending on offering true customer service and interaction, mainly through social media.

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Recent research by internet marketing firm Hubspot reveals a significant positive relationship between blogs and leads. Looking at blog usage and blog size they came to the following conclusions:

Blogs need to reach a critical mass of 20 to 50 articles to generate leads

• Grow indexed pages in Google more rapidly than by adding website pages.
• Increase the number of keywords marketers rank for in Google.
• Generate inbound links.
• Increase repeat visitors.

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