For the Amsterdam Motorshow “AutoRAI” in 2011, Renault set out to empower car fans to “Like” specific cars as they experienced them live at the show. Guests were prompted to activate a free RFID card and branded lanyard at the Renault Facebook Check-in desk, then connect their Facebook account details to be stored on the card. Each Renault car was accompanied by a RFID scanning station that was hooked up to an iPad. The scanning stations prompted you to “Like” the car by swiping the RFID card, essentially posting that car and associated content to your FB wall in real time.