razorfish kinectshop
KinectShop allows shoppers to cycle through an assortment of products, in this case purses, and visualize the products as part of their outfit, thereby better informing the purchase decision. The natural interaction offered by the Kinect platform allows the shoppers to quickly develop a 1-to-1 connection with the product through the use of augmented reality. In augmented reality, shelf space is infinite, so while this concept experience is limited to purses it could host entire catalogs of products, such as clothing, hats, sunglasses, shoes, jewelry, makeup and more.