Excellent post on how the Myers-Briggs Type Indicator® can help businesses in building effective social media teams:

As social media starts to weave itself into the fiber of corporate culture, companies are beginning to recognize the need to make organizational changes in order to evolve as social businesses. It might make more sense to organize social media teams based on employee personality and the nature of the role vs. physical location or departmental boundaries.

One tool that could be helpful in maximizing human resources potential around social media is the Myers-Briggs Type Indicator® (MBTI®). By connecting employee MBTI personality preferences to responsibilities you get a better understanding of which employees across the organization might be best suited for specific social media tasks.

Using MBTI during the social media team building process allows organizations to:

1. Identify different employee strengths
2. Help employees develop their careers within the organization
3. Build more effective teams by matching roles to the most suitable employees
4. Increase employee retention and reduce costs related to turnover

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