the social media connected bottle opener
2 German students created a bluetooth enabled bottle opener that automatically invites your Facebook friends for a beer everytime you pop a cap.
via adverblog.com
Customer Marketer, Digital Strategist, Dedicated Father. Passionate about the current & next web. Enjoying life online as much as offline. Eager to see how they converge.
2 German students created a bluetooth enabled bottle opener that automatically invites your Facebook friends for a beer everytime you pop a cap.
For the Amsterdam Motorshow “AutoRAI” in 2011, Renault set out to empower car fans to “Like” specific cars as they experienced them live at the show. Guests were prompted to activate a free RFID card and branded lanyard at the Renault Facebook Check-in desk, then connect their Facebook account details to be stored on the card. Each Renault car was accompanied by a RFID scanning station that was hooked up to an iPad. The scanning stations prompted you to “Like” the car by swiping the RFID card, essentially posting that car and associated content to your FB wall in real time.
Very nicely designed infograph video by Jean-Jacques Parys showing some useful data and insights on Facebook. I'm not quite sure on the accuracy of all the data provided (e.g. Facebook always reports an average of 130 friends per user), but nonetheless it's a must-see.
via adverblog.com
Placebook provides a visual overview on how Facebook users are distributed around the world. But what really makes it interesting, is that you can create an overview of the locations of all your Facebook friends, by connecting your account to the system.
Nice to see major brands start valorizing their existing fans and customers, instead of spending their entire marketing budget on a neverending search for new clients.
Heineken went the distance with their One Million Heineken Hugs campaign. To celebrate the fact of reaching one million likes on Facebook and to say thank you to all of those fans, Heineken sent a team of Heineken Huggers out to the streets of Amsterdam, determined to give back some of the love.
But you don't need to wait for such a milestone like 1 million fans to give something back to the community. And you don't have to spend a lot of marketing dollars on high involvement campaigns either. It is much smarter to commit small acts of kindness on a regular basis.
A couple of hours ago KLM posted the following message on their Facebook wall:
A couple of hours later this was the result:
HT @tomdebruyne
Everyone knows LinkedIn is the place to be to build your resume and gain exposure amongst future employers. This guy certainly proves us wrong by building this amazing resume on Facebook.
