Swedish agency B-Reel has possibly succeeded for the first time in bringing a real shopping experience online. The online shop they built for telecom operator 3 mirrors the best aspects of in-store interactions and allows customers real time face-to-face conversations with a salesperson. Thanks to a revolutionary multi-touch environment this salesperson can directly interact with the customer by showing products and its features such as different colours, monthly cost and even enables him to close the deal at the end.

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