Pretty gutsy act indeed. See how the owner of a local Swedish home entertainment shop turned himself into a human jukebox and earned attention, worldwide.

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To promote its new chocolate flavored beer, Portuguese brewery Sagres created a website entirely made out of well... chocolate. The baking of movie below shows off some serious skills and it's quite fun to explore the website as well, even though I don't understand a single word of Portuguese...

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Burger King and Crispin Porter + Bogusky may well have decided to part ways, but they surely are dedicated to go out with a bang. With Wonder Lust, CP+B added another strong descendant to an already impressive lineage of Burger King campaigns. Here's the gist of it:

The campaign is exclusively aimed at DirecTV subscribers, which can tune to a dedicated channel 111. This channel aires an endless footage of a spinning Whopper. If you watch for five minutes, you get a free Whopper. Watch for 10 minutes, and you get two free Whoppers. And so on. You do have to pay attention, as notifications appear on the screen randomly asking consumers to press a button to make sure they're still watching.

So far, Americans have stared for over 300.000 minutes, which means a whopping 50.000 Whoppers have been given away this week already.

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Simple yet smart campaign by Turkish mobile operator Turkcell to promote their new smartphones bundled with mobile internet.

The campaign featured the smartphone, which was packed in gift boxes and covered with post-its. Players had to tweet what was written on the post-its to unwrap the boxes, using the hashtag #turkcelltweet. Along the way contestants could take part in games, such as Pictionary, Trivia and word puzzles winning minutes and mobile data. The final challenge was to get a celebrity to retweet the message – winning the successful Twitter user a phone.

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As a true True Blood aficionado I really dig this promotional campaign by HBO for the release of the Season 3 DVD. The host of the promotion video invites you to the interactive website where you are encouraged to take a closer look. To enter the contest you actually have to zoom in on the video sequence and discover clues that are relevant to Season 3. By finding and tagging all the 60 clues you can win an ultimate True Blood fan experience trip to the States.

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Cadbury has a strong track record when it comes down to creating whimsical ads. It has been a while since I have seen something that is up with the level of the Gorilla or Eyebrows campaign. But this one certainly deserves its spot in the wacky hall of fame of Cadbury's Glass and a Half Full Productions.

Thanks to PepsiCo’s Social Vending System you can now buy your friend a drink even when he's not around. The vending machines enable users to send a gift to a friend by selecting a beverage and entering the receiver’s name, mobile number and a customized text message. There’s also the choice to further personalize the gift with a small video recorded right at the machine.

The gift is sent with a system code and instructions to redeem it at any PepsiCo Social Vending System. When the recipient cashes in their gift, they’re given the option of thanking the sender with a gift of their own or sharing the good karma and gifting a beverage to another friend.

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I always like campaigns were the medium is (a part of) the message, instead of just the carrier of that message.

Take, for example, this banner campaign for Stadsmissionen, a local charity that helps homeless people in Stockholm. They probably didn't have the money to buy advertising space to spread their message and get people involved with the homeless. And they probably wouldn't have succeeded even if they did.

Instead, they took their limitations as an opportunity to develop this smart idea: the homeless banner. Everyone can go to the campaign site and grab the embed code to give shelter to the banner on their own blog or website.

The banner itself basically reads: This banner is homeless. [your name] has given a roof over its head for [time]. Click to give warmth to the Stockholm homeless. 

The counter in the banner and the leaderboard on the campaign site are all smart elements that contribute to the overall shareability of the campaign.

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Yesterday, the GSMA announced the winners of the 16th Annual Global Mobile awards, held at the GSMA Mobile World Congress in Barcelona. Unilever Turkey took away the Best Mobile Advertising & Marketing Campaign with an interactive wall projection game for their Cornetto Ice Cream brand.

Using a wall projection system, Cornetto took over the outside of a building in Taksim, Turkey's equivalent to Times Square. Anyone with any phone could play a game in which people texted to move images around the projection. Winners got a free ice cream, redeemable on the spot.

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