Customer Marketer, Digital Strategist, Dedicated Father. Passionate about the current & next web. Enjoying life online as much as offline. Eager to see how they converge.
My presentation from last week's Social Media Forum with some hands-on advice on how to create and manage content on social media.
Next to account planning, connection planning, propagation planning and the likes a brand new discipline is added to the already complex world of strategic planning: Fringe planning.
I really like the concept as in fact its core principles are already embedded in the way we look at marketing over at Boondoggle today. For starters, we believe that the true added value of an agency lays in the improvement of existing products & services or the development of new ones with the sole purpose of helping clients doing better business. Our entire Boondoggle Electric ecosystem is built on that. We even have our own innovation incubator called Boondoggle LifeLabs.
Check out this presentation by two of my most respected colleagues at Boondoggle: Peter Verbiest & Louis Ingelaere.
A lot has been said and done about mobile lately. But what is it exactly that makes mobile so special? And how can advertisers leverage the uniqueness of mobile devices and deliver true added value to their customers?
A slidedeck on mobile my colleague Nikolas Sterck and I presented for a group of Communication and PR-students at Arteveldehogeschool Gent:
Agencies are often hired based on their ability to generate “ideas” (though I would argue it is only one of many reasons they’re hired). This won’t change moving forward, but the way those ideas are manifested is changing dramatically. And while you don’t need to be an engineer to come up with ideas in the digital age, it helps dramatically when the agency has the ability to understand what can and cannot be built. That’s why agencies like SapientNitro are succeeding in expanding their business model – because they can balance the head in the clouds ideas with the feet on the ground know how
In a landscape where just about every adshop in town claims to be digital in some way or another, the true differentiator lays in the ability to turn ideas into relevant, long lasting experiences and touchpoints. A new reality where our newly launched Boondoggle Electric agency structure forms an answer to.
What a year it has been. Between my move to Duval Guillaume Antwerp/Modem and winning the award for Agency of the year a couple of months later. During that time, we have created some brilliant campaigns, but most of all I have had the honor to work with some of the brightest creative and strategic minds in the Belgian advertising scene.
Nevertheless, with the turning of the year I decided it was time for something new as well. That is why I can announce that from January on I will be joining the strategic team at Boondoggle.
I wish everyone all the best for 2011.
May your prospects be as bright as mine!
