non-line analytics
Interesting presentation on how to measure the impact of your offline activities on your online channel and vice versa.
Offline 2 online
- Use vanity URL’s
- Use unique coupons & offers
- Use online surveys
- Correlate traffic patterns
- Run controlled experiments
Online 2 offline
- Measure offline calls to action
- Track phone calls & live chat
- Use unique coupons & offers
- Use online surveys
- Conduct controlled experiments
Love the way he refers to offline advertising as “faith based initiatives”. :)
