Burger King and Crispin Porter + Bogusky may well have decided to part ways, but they surely are dedicated to go out with a bang. With Wonder Lust, CP+B added another strong descendant to an already impressive lineage of Burger King campaigns. Here's the gist of it:

The campaign is exclusively aimed at DirecTV subscribers, which can tune to a dedicated channel 111. This channel aires an endless footage of a spinning Whopper. If you watch for five minutes, you get a free Whopper. Watch for 10 minutes, and you get two free Whoppers. And so on. You do have to pay attention, as notifications appear on the screen randomly asking consumers to press a button to make sure they're still watching.

So far, Americans have stared for over 300.000 minutes, which means a whopping 50.000 Whoppers have been given away this week already.

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